Friday, 19 April 2024
DistributionFeaturedNews

ZyroFisher takes on exclusive distribution of Argon 18 in UK & Ireland

High-performance Canadian road bike manufacturer Argon 18 has entered an exclusive distribution partnership with ZyroFisher.

Stock will be available with ZyroFisher from mid-December 2018.

Sitting within the Zyro portfolio of brands, Argon 18 will be serviced by an experienced team of Account Managers. The commercial activities of the Argon 18 brand in the territories will be overseen by Senior Brand Manager, Blair Morgan.

Gervais Rioux, CEO and founder of Argon 18, commented: “We are pleased to work with such a high-quality distribution partner as ZyroFisher. With its reputation of innovation in its approach to strategy and delivery of speciality brands to IBDs, considering our focus on product innovation, we believe the synergy between our organisations is a very good one.”

Ian Calvesbert, Chief Commercial Officer, ZyroFisher, added: “We are delighted that Argon 18 have chosen the Zyro portfolio of brands to be their exclusive partner for the UK and Ireland.

“Argon 18’s intensive research and development process to create innovative bikes is a story that hasn’t been fully told here and we look forward to working closely with Argon 18 to fulfill the true potential of the brand.”

About Argon 18

Established in Montreal, Canada, since 1989, Argon 18 has built itself a strong reputation in the cycling world. Guided by Olympian and 3-time Canadian Champion Gervais Rioux, one of the most successful North-American racers of his generation, the manufacturing of all Argon 18 bikes is the result of a brilliant expertise. The sophisticated and inventive design of Argon 18 bikes is based on handling, aerodynamics, and human performance at its core, fully in line with the morphology of each cyclist. Argon 18 bikes integrate cutting-edge technologies, and are designed and developed in Canada. Argon 18 bikes are now available around the world in more than 75 countries via its international network of specialist retailers.

At the 2018 Tour de France, Astana’s Omar Fraile and Magnus Cort Neilson emphatically won back-to-back stages on board Argon 18’s lightest and fastest road bike, the Gallium Pro.