Thursday, 2 May 2024
DistributionNews

ZyroFisher to carry Unior Tools in UK and Ireland deal

ZyroFisher has announced the signing of the Unior Tools brand for distribution to the UK and Ireland.

A professional and consumer tools brand, Unior is globally recognised and used by the likes of INEOS Grenadiers, Trek Segafredo, Trek Factory Racing and Atherton Bikes.

Founded in 1919 as the Styria Iron-Industrial Company (SIIC) in Zreče, Slovenia where the headquarters remains to this day, Unior produce over 7.6 million pieces of tools and sheet-metal goods per year for four main categories; forging, special machines, hand tools and tourism. Many big names in the automotive industry rely on them as well and their forging and sintering department is used by the likes of Volkswagen and BMW, as well as Ferrari and Lamborghini.

Bruce Fina, Sales & Marketing Manager at Unior, commented “We at Unior are very pleased to join the ZyroFisher family of brands. With a great reputation for service and delivery to one of the most important markets in the world we look forward to growing Unior together in the UK and Ireland!”

Chris Jackson, Senior Brand Manager at ZyroFisher, added “We are excited to announce this new partnership with Unior Tools. The craftmanship and quality of the product is appealing to both workshop use and retail alike. With the recent focus on the cycle industry, this is the perfect time to help build such an iconic brand in the UK and Ireland.”

Initial stock of Unior will be available to order from ZyroFisher from mid-December 2021. For further information please contact your ZyroFisher Account Manager or call sales on +44 (0) 1325 741 325.