ZyroFisher to distribute Maxima Racing Oils in UK and Ireland

ZyroFisher has revealed a new partnership with Maxima Racing Oils, for which it will distribute the full range of bike specific products in the UK and Ireland.

Jon Sherwood, Director of Brand & Marketing at ZyroFisher, commented: “Maxima are the official supplier to SRAM, and we have been using their products in the SRAM technical centre for a number of years now. With us already working so closely with them to service a wide range of RockShox and SRAM product, it is exciting to officially announce a partnership where we can make their range available to all of our SRAM dealers.”

Founded in 1979 and headquartered in Southern California, Maxima is recognised as one of the most coveted brands in the racing industry. Decades of active involvement in professional racing has led to powerful technology and a full array of market leading products. The company continues its heritage by playing an active role in the sport and racing communities.

Andrew Hursh, Maxima Bike Brand Manager added: “Maxima is extremely excited to begin this partnership with ZyroFisher. The ZyroFisher / Maxima partnership is a natural fit considering Maxima’s key role as a global supplier to SRAM and ZyroFisher’s history as the SRAM supplier to the UK territory. As the global bicycle market continues to grow, access to Maxima products has become increasingly important and with this partnership we will have the ability to provide UK cyclists with Maxima’s premium bicycle care products.”

Maxima’s commercial activities will be overseen by Senior Brand Manager, Lawrence Eaglen.

Initial stock of Maxima will be available to order from ZyroFisher from January 2022, with stock arriving from February 2022. For further information please contact your ZyroFisher Account Manager, or call sales on +44(0) 1325 741 325.

Further broadening its large brand catalogue, ZyroFisher announced late last year the addition of Unior Tools and Ritchey International.