2Pure has partnered its Lizard Skins label to the Contour Collective in a bid to promote inclusivity and accessibility in Mountain Biking and within the industry.
Chris Hutchens, director of the Contour Collective, said: “I’m excited to launch the Contour Collective as a rider/racer owned project working closely with some amazing brands to share my riding and racing experience to help more riders into mountain biking. We have both hugely benefited from having mountain biking in our lives and want to create content which helps increase participation and help others develop in the sport. While we’ll continue to race, we want to give back to the sport through The Contour Collective and the resources we’ll be working on in 2021.”
With various trail and location resources planned, along with Youtube content and the recently launched Derailed Podcast, hosted by Morgan Gulland, the Contour Collective’s content will help raise the profiles of brand partners.
“We have some new ideas for content and will also be continuing to race in the UK and at some International events, when we’re allowed to. It’s amazing to be launching the The Contour Collective at such an exciting time in the bike industry, with so many people getting into cycling. I hope we can help a lot of people unleash their potential,” added Hutchens.
Additionally, 2021 will see videos delivered most weeks and a further podcast concept being launched later in the year. Topics covered so far have ranged from eating disorders, equality in mountain biking, rider’s wages, racing as a father, being delusional about making it big time and how to get into riding as a female.
All the products used within the content can be found and ordered via the 2pure B2B.