Thursday, 28 March 2024
News

7mesh launches global dealer network B2B ordering portal

With a rapidly growing dealer network which now spans five continents, 7mesh cycling apparel has announced the launch of a new online portal which will help its Squamish, British Columbia-based team better serve accounts globally.

The new B2B ordering system powered by NuORDER by Lightspeed allows retailers to check 7mesh inventory and place orders 24/7 from any internet-connected PC, tablet, or smartphone. With detailed information about inventory, expected inventory, order status, and order history, B2B customers will be able to browse, plan, and order on the schedule which fits them best.

Trousers on table being worked on. Overhead shot of person tweaking product“Our goal has always been to make the best cycling apparel in the world, and we want to support it with the best B2B ordering tool,” said 7mesh VP Operations Calum Davidson. “NuORDER by Lightspeed gives us the ideal platform to support the continued growth of our global dealer network.”

The 7mesh implementation process was led by Inside Sales and Programs Manager Steph Boulanger, who worked closely with NuORDER by Lightspeed to integrate the platform and allow dealers worldwide to easily check inventory and place orders. The Squamish-based team she leads will be able to spend more of their time on forward-looking dealer support, strengthening partnerships and better serving customers.

Bikes hung on wall in workspace with people sat at desks in background“I’m very happy to be able to use this tool to serve our existing accounts in a better way,” said John Zopfi, General Manager EMEA & Global Wholesale Leader. “It’s a huge step forward which will make the sales process easier for retailers and save their valuable time. Our team will now have more bandwidth to focus on working proactively to grow 7mesh with our partners in a sustainable way.”

In the UK, where 7mesh is distributed by Lyon Cycle, Cycle Operations Manager Ed Braithwaite added, “… it’s impressive just how quickly retailers can view stock and get in season ASAP orders / top ups – especially over typical UK Autumn/winter season – when waterproofs might be popular one weekend and short sleeve tops the next.”

The brand has recently launched its WTV – Wind, Thermal, Ventilation – range for Autumn / Winter 22, for Road, Gravel and Mountain Bike.