Aletta Kok named new MD for Koninklijke Gazelle

Aletta Kok has been appointed Managing Director of Koninklijke Gazelle, effective 1 January 2026. Kok has been working for the firm as Director of Marketing and Innovation since 2023 and succeeds Paul Vreeburg, who will take on the role of Senior Vice President of Pon.Bike Europe as of the same date.

Paul Vreeburg will remain closely involved with Gazelle in his new position at Pon.Bike. He said: “I look back with great pride on what we have achieved at Gazelle. Together with our dealers, we have delivered strong results in a constantly evolving market and further strengthened Gazelle’s brand position. Now is the right time for the next step. In her role as Director of Marketing and Innovation, Aletta has demonstrated clear strategic vision and strong innovative leadership. I have full confidence that she will lead Gazelle successfully. From my position at Pon.Bike, I will continue to support her wherever possible.”

New MD Aletta Kok added: “It is an honour to succeed Paul and to lead Gazelle into the future. Together with our strong dealer network, we will continue to build on our solid foundation and strategic direction. By maintaining a strong focus on innovation and world-class service, we will continue to deliver outstanding product and customer experiences.”

Last year, Gazelle has expanded its line-up with the new Avignon series and the renewed Ultimate series.