Amp Human partner with Vielo Sports for UK distribution of PR Lotion

Based in Utah, USA, Amp Human announce its distribution partnership with Vielo Sports to bring its PR Lotion to the UK market.

Amp Human’s PR Lotion supports muscle function by combining lactic acid and bicarbonate of soda with the aim of neutralising acid in the athlete’s muscles, therefore enabling the athlete to train harder and recover faster. The product retails at £35 per bottle and is applied directly to the skin.

Amp Human have partnered with family owned brand Vielo Sports to distribute its lotion in the UK. Vielo sports have over 35 years experience in the cycling industry and look after brands such as Lightweight and Sarto Bikes. In 2018, the company designed and manufactured its own Vielo range of road and gravel bikes.

“We’re delighted to finally be bringing PR Lotion to the UK as part of our global supply strategy. We know there are customers in the UK using our product, and even more waiting to for us to make it more easily available. Now is the perfect time to launch with the second-generation formula. Working with the right distributors and partners is really important to us, and we knew we had that with Ian and Trevor (Vielo Sports).”  said Jeff Byers, Co-Founder and CEO at Amp Human

The product is backed by over 40 year’s research and scientific documentation. Athletes known to use the PR lotion include Tour de France winners, Ironman podium finishers, NFL Super bowl finalists, NBA superstars and UCI World tour pro cycling team EF Education first.

Trevor Hughes, Vielo Sports Director explained; ‘We’re really excited to be working with Amp Human. We’ve been using the product for over a year, waiting for the right time to bring the newest second generation formula to the UK.” Hughes adds, “It fits perfectly with our business philosophy in that it’s a new and ground breaking product that’s performance focused and honest.”

Both companies are planning a launch strategy to key independent retailers in the coming weeks, with a consumer launch planned for the lead up of the Tour De France. More information about stocking the product can be viewed at: