Argon 18 appoints Martin Le Sauteur as President/CEO

Montreal-based bike manufacturer, Argon 18, has announced the appointment of Martin Le Sauteur to President/CEO, following a strategic investment last December by Danish shareholder Bregnerød Investeringsselskab Aps.

Le Sauter will join the company on 18th February, bringing with him over 30 years of experience in both marketing and technology sectors which has led to him being recognised for his expertise in the management of high-growth companies.

Le Sauteur joins Argon 18 from iperceptions, a global leader in research and audience solutions, where he was CEO since 2016. Prior to this, he had been President and COO at Marketel McCann Erickson, an award-winning advertising agency. His previous experiences also includes President and CEO at Acquisio, one of the fastest-growing companies in North America.

At Acquisio, he led the company through the successful integration of several acquisitions and positioned the company as a leader in the marketing technology space. Before joining the Acquisio team, he was Co-Founder and COO at Nurun, one of the top 50 interactive agencies in the world.

Passionate about cycling and new technologies, and already very involved as an adviser at Notio Technologies, a subsidiary of Argon 18, Le Sauteur will take the lead of both companies.

He said: “It’s with great enthusiasm that I take on this opportunity, and I look forward to joining a business that has earned an enviable international reputation, thanks to its creativity and multiple innovations. The cycling industry is undergoing a major evolution: consolidation of companies, distribution methods, integration of new IOT and AI technologies – it’s all moving very fast.

“My role will thus be to ensure that we are nothing less than the undisputed world leader in the integration of advanced technologies into bicycles. It’s an undeniable growth driver and Argon 18 understands it very well. Their involvement in Notio Technologies is serious evidence of this. We want to offer consumers bicycles that are on the cutting edge of performance, connectivity and safety.”

Argon 18 bicycles are designed and manufactured in Montreal, Canada. Founded in 1999 by three-time Canadian Olympic Champion, Gervais Rioux, Argon 18 bikes consistently rack up victories around the WorldTour circuit with the Astana Pro Team and are present on roads in more than 70 countries around the world.

Rioux said: “I’m very proud to have built, with members of my team, a business that has made its mark around the world. With this in mind, I am now delighted to welcome Martin Le Sauteur – an accomplished and visionary businessman, as well as a serious cycling enthusiast – as the new President/CEO. With my full support, he will take the brand to the next level of growth. Martin’s arrival now allows me to concentrate on my initial passions when I started the Argon 18 company – the vision, innovation and business development.”

Last month, Argon 18 entered an exclusive distribution partnership with ZyroFisher. Sitting within the Zyro portfolio of brands, Argon 18 will be serviced by an experienced team of Account Managers

Hayley Everett

Multimedia Reporter

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