Ask Myagi: How to sell cycle lights to consumers jargon free

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Cycle lighting can be one of the more confusion sale items for the newbie to cycling. There’s lumens, beam angles, day-suited lighting and other high-visibility products, all of which have valid uses in differing light levels.

In our latest flick, Brink UK’s Mat Clarke talks you through the complexities of selling visibility items, demonstrating the unit to a consumer and up-selling for off-road.

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