Assos hosts 2023 sales convention, presents SS24 to global sales team
Assos of Switzerland has presented its SS24 collection to the brands global sales team, in Palma de Mallorca.
The brand comments that “showing our appreciation to our dealers, we take a moment to meet in person and connect with the global team in a proper way.”
“As we continue our quest to improve, we present some engaging new topics like environment, history, and tech to further expand our brand. We’re also implementing a new omnichannel solution to support dealers in a digital way and focusing on being present in premium locations with a wider assortment of colour and equipment for any type of bike ride.”
“To fine-tune our support, we offer various workshops, training, Q&A sessions, and of course we ride our bikes together too. We’re eager to implement the new insights and support our global team in 2024.”
The Ticino, Switzerland, based business sees its marketing efforts headed up by CMO William Fraser, and has recently added ex-pro cyclist, and content producer, Lawrence Carpenter to its marketing and content creation team, as a digital content specialist.
Philip Smith is the Assos Sales Director UK & Ireland at ASSOS of Switzerland GmbH.
