Thursday, 12 December 2024
News

Assos hosts 2023 sales convention, presents SS24 to global sales team

Assos of Switzerland has presented its SS24 collection to the brands global sales team, in Palma de Mallorca.

Assos presenter on stage at SS24 launch event with image of man and women on bikes in Assos kit behind himThe brand comments that “showing our appreciation to our dealers, we take a moment to meet in person and connect with the global team in a proper way.”

“As we continue our quest to improve, we present some engaging new topics like environment, history, and tech to further expand our brand. We’re also implementing a new omnichannel solution to support dealers in a digital way and focusing on being present in premium locations with a wider assortment of colour and equipment for any type of bike ride.”

“To fine-tune our support, we offer various workshops, training, Q&A sessions, and of course we ride our bikes together too. We’re eager to implement the new insights and support our global team in 2024.”

The Ticino, Switzerland, based business sees its marketing efforts headed up by CMO William Fraser, and has recently added ex-pro cyclist, and content producer, Lawrence Carpenter to its marketing and content creation team, as a digital content specialist.

Assos global sales team group ride. Stood outside venue in Palma de Mallorca, in cycle kit, with bikes as a group.

Philip Smith is the Assos Sales Director UK & Ireland at ASSOS of Switzerland GmbH.