Bont Cycling strengthens leadership with new CEO

Bont Cycling has appointed Alex Malone as Chief Executive Officer (CEO).

Malone has led the business over the past nine months and now officially steps into the role following multiple product launches, including the forthcoming Vaypor SL G gravel shoe and the revamped Riot TR triathlon model. Previously serving as Global Marketing Manager, he brings more than 20 years of industry experience and a dynamic, forward-thinking approach to the position.

“More than ever, our focus is on delivering the very best products and service to our customers across every channel. I have always remained a student of this industry, and I step into the role with renewed motivation to drive the business forward,” said Malone.

With Malone’s appointment, Bont Cycling will sharpen its focus on global expansion while reinforcing its commitment to product innovation and an exceptional end-to-end customer experience. The leadership transition represents a deliberate step towards strengthening long-term competitiveness, growth and profitability.

“We have witnessed Alex’s passion, resilience and commitment to the business over many years. His leadership capability has been clearly demonstrated. Our focus now is ensuring he has the resources to successfully guide Bont Cycling into its next chapter,” said Andrew Hassall, Director of Bont Cycling.