BITS project aims to increase bicycle use by 10%

A new multi-stakeholder project on Bicycle and Intelligent Transport Systems (BITS) is aiming to reduce CO2 emissions by 9% and increase bicycle use by 10% within certain target groups.

For the BITS project, ten partners from top cycling countries, such as the Netherlands, and the likes of the UK, which are striving to become leading countries, came together in a consortium to raise awareness of best practices in ‘Smart Cycling’. The countries came together to provide implementations with ready-to-use information and evidence from different regions.

Co-funded by the North Sea Region Programme, the BITS project has a budget of €5 million over three years. A kick-off meeting was held in Zwolle, the Netherlands, between 7-8 March this year.

The Province of Overijssel leads the overall project. Head of Overijssel’s Spacial Planning and Mobility Unit, Marjolijn Boot, said: “We are very eager to finde new smart IT solutions to make use of the bike even more attractive for people. With the world-leading stakeholders in cycling we look forward to achieve smart cycling solutions for society as a whole.”

At the end of the project, the demonstration of ITS applications and collected cycling data will allow stakeholders across the globe to use the data for applications and policies. According to the project, the effectiveness of ITS solutions will be evaluated, challenges identified, and results disseminated to other regions.

For more information on the project, click here.