Cinelli Partners with Many’S Co to strengthen distribution in Japan

Cinelli has formed a new distribution partnership with Many’S Co in Japan, aiming to meet growing demand and better serve communities with local support and stock.

The partnership will serve the existing market while introducing Cinelli to new audiences seeking race-spec bikes in the region, following sustained growth in performance cycling. It also aims to solidify the brand’s longstanding presence in the East Asian urban category.

Many’S Co is a Japan-based importer and distributor specialising in high-end bicycle components, accessories and premium cycling equipment. The company represents and develops leading international brands in the Japanese market, including SRAM, Zipp, Prologo, SCICON, Limar, TIME and Vittoria, working closely with each partner to build long-term, sustainable brand value.

With deep knowledge of the Japanese cycling market and strong relationships with independent bicycle retailers, Many’S focuses on distribution, brand positioning and authentic communication. The company also supports its partners not only in sales development, but also in marketing, product storytelling and market education, ensuring consistent growth and a strong presence across performance-driven and culture-oriented segments.

“Our mantra at Cinelli is ‘happy to make another rider happy’. To that end, we’re excited to work with the team at Many’S Co., Ltd., who can help represent and deliver Cinelli’s rich heritage in Japan, while also bringing their localised knowledge of the market to support our growth,” said Victor Luis, Chairman of Cinelli.

Shima Imanaka at Many’S Co. added: “We are excited to introduce Cinelli’s philosophy and products to riders and retailers across Japan and to grow the brand together in a meaningful and sustainable way.”