Bosch eBike Systems ramps up in Asia-Pacific with new Taichung HQ

Today marks the official opening of Bosch eBike Systems’ new Asia-Pacific headquarters in Taichung, Taiwan.

Bosch first set up a subsidiary and office in the region in 2014 and this latest move comes as the e-Bike system provider looks to bolster its presence in the Taiwanese bicycle industry, which is home to some significant bike brands. Bosch said over 30 well-known brands are “epowered by Bosch” in the Asia-Pacific region.

Bosch e-Bike Systems has launched into Australia, Japan and New Zealand within the last six years and the new HQ opening signals the firm’s commitment to increasing its Asia-Pacific footprint.

The new Asia-Pacific headquarters is located in Taichung City, Nantun District and supports central business functions including sales, marketing, product management, business development, quality management, technical support and service. The new site will also include a technical training centre, supporting just-in-time support and professional training for the company’s industry partners.

“Our goal is to continue to set the pace in the field of bicycle mobility and to promote further development.,” said Bosch eBike Systems CEO Claus Fleischer. “It is important for us to be where our partners in the bicycle industry are. Taichung is among one of the world’s most important bicycle industry clusters, it is vital for us to have a base here in strengthening the connections and reinforcing our support.”

David Howard, Vice President and General Manager of Bosch eBike Systems Asia-Pacific, added: “We are committed to supporting the growth of the industry. Given that a vast number of eBikes are manufactured and assembled in Taiwan, Vietnam, and China, we will intensify our support and training to our globally active partners. Our team is comprised of bike industry professionals, as well as Bosch eBike experts, and we are confident that we can fulfil the global market requirements.”