British Cycling has signed a four year deal with Science in Sport that will see the nutrition firm deliver its expertise to the team’s riders, nutritionists and wider member base.
Leading up to the 2020 Tokyo Olympics and Paralympics SiS’s specialists will work closely with athletes to develop bespoke nutritional strategies for athletes.
SiS Chief Executive Stephen Moon said: “Science underpins everything we do and we’re really proud to be fueling British Cycling with our products in the lead up to Tokyo 2020.
“We have a huge responsibility and opportunity as the official sports nutrition supplier to British Cycling to continue our innovation lead in the market and fuel the Great Britain Cycling Team to even more Olympic and Paralympic success.”
British Cycling’s chief operating officer, Jamie Obank, added: “We are delighted to confirm this partnership with SiS. SiS are known as experts in their field, and to have them on board is excellent news for all involved with British Cycling.
“This new link-up will benefit the Great Britain Cycling Team – giving our elite riders the opportunity to work alongside SiS to tailor their own nutritional strategies – and also British Cycling members, who will receive exclusive benefits themselves.
“At British Cycling, we pride ourselves on giving our riders the best possible chance to fulfil their potential and ensure that the success we have enjoyed in recent years continues. We are confident that the partnership with SiS will do just that, and we are looking forward to working alongside them.”