Liv to open first Canadian concept store in February

Liv is to open its first own-brand store within Canada on February 17th, the Giant off-shoot label has revealed.

The store is to be run by Anne Marie-Gagnon, who previously opened Giant’s first Canadian concept branch in Montreal. Subsequently Giant has offered Marie-Gagnon the opportunity to take over the brand’s new Vancouver destination. This branch is now looking for fresh sales and customer service staff.

Marie-Gagnon aspires to the turn the Vancouver Liv store into a hub for women’s cycling, with educational clinics, shop rides and events to be a regular fixture for the branch.

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