Brompton’s sales have rocketed during the lockdown, with UK web traffic up 62% and online sales up fivefold, according to a fresh report in The Telegraph.
The sales reportedly came through Brompton dealers and its recently opened Direct-to-home service, launched in April in response to the coronavirus lockdown. Working with existing Brompton dealers as well allowing customers to purchase stock bikes direct from the site with free delivery,
At the time, Brompton referenced that customers had faced difficulties in getting hold of their bikes, with many bike shops either having restricted hours or being shut altogether.
Similarly, Brompton recently opened up a new online service, Brompton Live, where Brompton Junction retail staff could provide live advice online to potential customers.
Brompton is not the only business to be experiencing a rise in cycle sales as the world grapples with lockdowns, returning to work, exercise and public transport restrictions. Cannondale and GT owner Dorel Sports noted a “surge in demand” in recent weeks, while there’s increasing amounts of evidence that cycling numbers are up to back the headlines and claims. Meanwhile, the Association of Cycle Traders revealed that cycle finance sales hit a record high in April 2020.
Note: This story was amended to say the sales increase was online.