The Ohio organisers of the PressCamp event have called time on the annual media and marketing gathering citing weaknesses in the bicycle market.
As part of ECRM’s decision Lance Camisasca, the long-time chief of the event, has parted with the company by mutual decision.
The event used the formula of bringing together global press with a handful of selected suppliers with each publication given a set 45 minute window to discover the brand’s latest goods. PressCamp funded the editor’s travel and accommodation with the brands covering much of the cost.
According to BRaIN, Camisasca said of the decision: “After our 2018 planning was completed, it was determined that due to continued strong headwinds, stemming mainly from flat sales, to shifting retail and a changing media landscape in both cycling and outdoor, we are parting company with ECRM.
“We’re very proud of what we’ve accomplished with PressCamp over the past nine years, having never laid an egg or disappointed our many customers. But now, however, we’ve decided to move on and explore other ways to best serve the markets we enjoy so much.”
ECRM took ownership of PressCamp in April of 2015 having bought the event from founder Camisasca and Chad Battistone. The event had been operational since 2009