Canyon Bicycles has confirmed its expansion into the USA from Spring 2017, having partnered TSG Consumer Partners.
Having branched into Australia and New Zealand at the end of 2015, the move marks an arrival on yet another continent for the direct to consumer label. The firm has said it has achieved a 6-year average growth of 30%, as well as undertaking dramatic modernisation measures to better keep up with the pace of demand.
Roman Arnold, founder and CEO of Canyon Bicycles GmbH, announced: “The partnership with U.S.-based TSG is invaluable in helping us successfully develop and navigate the American market, especially in light of its legal and economic particularities. This step enables us to realize a corporate goal set a long time ago and for which we’ve prepared exhaustively. We are excited to have found a partner in TSG; specifically, a partner that shares our vision, our values and our goals.
“The demand for Canyon bikes in the U.S. is already very high. But we also want to deliver an exceptional Canyon customer experience, on par with the quality of our products. To successfully accomplish that, we have partnered with TSG. Together we look forward to introducing Canyon bikes in the U.S. in 2017.”
A US version of the brand’s website is in the works, while service centres are being planned ahead of the rollout next year. The range will still be assembled and shipped from Canyon HQ in Koblenz, Germany.
“TSG is proud to be a part of this incredible owner-operated success story,” said Blythe Jack, Managing Director at TSG. “We are especially excited to support Canyon by providing our expertise on the U.S. market, in order to help it achieve its global aspirations. Canyon will continue to build upon its existing reputation for providing the absolute highest quality and industry-leading innovation in technology, design, and performance.”