The collaboration between the two charities follows concern over viral video footage recorded at the Windsor Triathlon showing cyclists undertaking a horse and rider at high speed. This demonstrated the need for better advice for people cycling on how to overtake horses safely.

Duncan Dollimore, Cycling UK’s Head of Campaigns said:

“Every time a cyclist encounters a horse, there are three brains involved: the cyclist’s, the rider’s and the horse’s. Many people aren’t familiar with horses, and there can be confusion on what they should do when overtaking on a bike. Cyclists may already know to pass wide and slow when it’s safe to do so – but they could still startle the horse unless the horse and rider are made aware of your presence.”

Director of Safety for the BHS, Alan Hiscox said:

“We’re thrilled to be collaborating with Cycling UK as both groups are vulnerable road users and will benefit from working together to share the roads. We are encouraging riders to respond positively to cyclists who pass with consideration and reciprocate their courtesy.” He added “anything we can do to get the message out there is for the good, if stores can share our message via social media or they would like materials to share in-store then of course we welcome their help”.