Chicken CycleKit launches exclusive Campagnolo demo bike initiative

To support the launch of the brand new 12-speed EPS groupsets from Campagnolo, Chicken CycleKit has launched an IBD exclusive initiative to demonstrate the benefits the brand has for bricks and mortar retailers.

Chicken Cyclekit and Campagnolo decided the best way for consumers to experience the new 12 speed groups was to encourage them to visit their local Campagnolo retailer to test ride them.

The brand’s dealers are now invited to participate in an exclusive demo bike initiative. This factory authorised collaboration brings the Tifosi Mons model with Campagnolo branding to retailers who buy into the initiative.

The demo bikes are offered at a promotional price with either Record 12x or Super Record 12x mechanical or EPS groups, and are equipped with Campagnolo WTO wheels. The bike is finished with Deda Elementi, Prologo and Schwalbe components and will be delivered with in-store POS encouraging dealers’ customers to book a demo ride.

Retailers will also be able to fit any of the 12 speed groups to their own in-store demo bike, with special prices being offered on groups and wheels to be fitted to a frame of choice.

There are a limited number of demo bikes being produced, for more information contact Jason.smith@chickencyclekit.co.uk or phone the sales office on 01525 381347.

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Hayley Everett

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