Julian Coffey has joined Kali Protectives in California as the VP of Business Development, the firm has announced.
Having been the publisher of Pinkbike for five years, Coffey left the media company in January and will now oversee the brand management, sales and marketing divisions.
“Julian has been a Kali supporter from day one. We are releasing some extremely forward thinking technology in 2017, and in a very short time he has launched a new web site, opened fresh distribution channels and rolled out some successful initiatives to support those upcoming products,” said owner Brad Waldron. “We’re stoked on our new teammate from British Columbia, I’m excited about what we have coming up, and I love riding in Canada!”
“Kali makes the most advanced helmets on the market, and I want to be a part of that. Riders deserve to know about a company that consistently leads the way in safety,” added Coffey.
“These guys have offered game-changing technology like Composite Fusion since 2008. They first offered rotational impact technology over four years ago. We’re talking about revolutionary processes and an approach to design that allows for up to a 40% reduction of g-force to your head during a crash. Kali simply is the only helmet you should be wearing.”