CIN Live is debuting this September for the bike trade
The inaugural CIN Live is taking place this year, running over two days – Sunday 14 September and Monday 15 September 2025 – promising a combination of education and training, new products and quality face-to-face time with the trade, at NAEC Stoneleigh, Warwickshire.
CIN Live 2025 is for bike shops, workshops and mobile mechanics as well as distributors, brands, importers and service providers for the industry.
“We have been bowled over by the response and support from the trade, with some great names signed up to exhibit with us this September,” said Show Director Jerry Ramsdale. “We’ve long been aware that we had chance to do something a bit different with a Cycling Industry News show and have been waiting for the right opportunity to launch it into the market. Everything is coming together and we can’t wait until September.”
CIN Live 2025 arrives as the market has endured a roller coaster few years, post-Covid and Brexit. Much has shifted, and the need for the trade to take the opportunity to come together has perhaps become more essential than ever. CIN Live is a platform to welcome the whole industry in one place, at this important time of the year.
CIN Editor Jonathon Harker says: “We’ve seen that UK cycle trade events have been consistently popular in recent times. There’s a clear appetite to meet face-to-face with suppliers and fellow retailers – whether that’s because of challenging market conditions or because we’re seeing glimpses of green shoots, or a combination of the two. What there isn’t, currently, is a single event where the trade can come together and see a whole range of brands in one go, or meet with a wider range of retailers, which is where CIN Live comes in.”
See the growing exhibitor list here.
SEMINARS & NETWORKING
Seminars will be integral to CIN Live, including content designed to help shops and workshops develop and evolve their businesses. Workshop training, sales tips, store layout insights and more will be included within the seminar programme, with details to be filtered out to the market in the coming weeks and months.
“We see the seminar programme as fundamental to CIN Live and we’re pushing hard to create a tailored programme that will include training, education and will be valuable and worthwhile for attendees. We’ve had a lot of interest in those while we’re putting the programme together and everyone understands the opportunity we have here, which is encouraging. We are also developing some networking options, including spaces where bike shops and workshops can meet and chew over recent events and strategies.”
WHY NOW FOR CIN LIVE?
Why is the time right for CIN Live? Coupled with recent strong house show attendances and CIN’s own Market Data, the cycling industry is, clearly, currently in a place where meeting face-to-face is highly valued. 70% of bike shops say that the chance to speak directly to brand managers is a key reason to attend shows. Over half of bike shops are drawn to shows by the latest new product launches. Meanwhile, a significant two thirds are attracted by informative seminars and new ideas for better retailing. Signalling an engaged, knowledgeable and enthused group, CIN Live hopes to deliver in these areas for its attendees.
AUTUMN/WINTER TIMING
The bulk of existing house and related shows take place ahead of the spring/summer season, effectively leaving a gap. CIN Live is deliberately timed for September, filling that existing gap so shops can see some of the products lined up for autumn/winter (and further ahead) all in one place. And yes, CIN Live is one show where shops can see a multitude of top distributors and brands in one go. As CIN Live is open to virtually any exhibitor in the trade, it enables visitors to see some of the world’s top brands and service providers side-by-side, under one roof.
EXPERIENCED HEADS
If you’re reading this then you are probably pretty familiar with Cycling Industry News: now in its ninth year, CIN was founded on the idea of helping trade professionals understand the market, drawing on expertise from around the globe, speaking the language of the bicycle business, but also translating jargon into simple, concise advice for each link of the cycle market chain. CIN Live intends to build on that premise and work to create something that is genuinely useful for attendees. However, what you may not know is that CIN is published by a team with many years’ experience in trade events. Stag Publications has put together successful B2B shows across
the UK and Europe in different markets, often building shows where there is a gap in the market. That expertise will be leveraged in the development and fulfilment of CIN Live. Despite prolonged challenging market conditions, the cycling industry has continued to innovate and evolve. CIN Live 2025 aims to help visitors and exhibitors alike to move forward and seize new opportunities as the market looks ahead.
Jerry Ramsdale concludes: “Clearly, these have been difficult years for the industry but we believe there are exciting times ahead for the market. We can’t wait for September and see the industry’s continued support for this important brand-new event.”
CYCLING INDUSTRY NEWS LIVE 2025 will run over 14-15 September at the NAEC Stoneleigh, Warwickshire.
Want to exhibit? Contact [email protected] .
Want to attend? The cycle trade can register here, for free.
There’s more information on the site – live.cyclingindustry.news
