Having just scooped an award for its debut event, The Rouleur Classic will this year move to London’s Victoria House, taking place November 3rd to 5th.
The big news for this year is a new partnership with the three grand tours. Organisers have linked with the ASO, RCS and Unipublic, organising an itinerary of “take overs” whereby the The Tour de France, Giro d’Italia and Vuelta a España will be taking over the Thursday, Friday and Saturday sessions respectively.
Each of the three days will commemorate cycling’s most historic moments at its greatest races, preview the routes for 2017 while current pros and pundits will look forward to how they see the races playing out next year.
The link up also sees a number of high profile guests making and appearance on the stages. Tour de France Race Director Christian Prudhomme, Storck’s Jan Ullrich and Eurosport’s Sean Kelly are among the greats of cycling currently confirmed – with organisers promising plenty more to be announced over the coming months.
For those who like a bit of nostalgia, Rouleur Classic will have an exclusive showcase of Sean Kelly’s memorabilia collection on display, featuring trophies, bikes, jerseys and medals from his illustrious career, which, amongst others, included two Paris-Roubaix wins, an overall win at La Vuelta and four Green Jerseys.
Prendas will also be showcasing a collection of incredible jerseys and Team Sky photographer, Scott Mitchell, will be curating a Team Sky gallery.
Dimension Data Chef, Hannah Grant will be returning to the event alongside Team Sky’s Chef Henrik Orre. The pair will be hosting regular cooking demonstrations, offering nutritional advice and chatting with visitors about how to fuel your body correctly.
Bruce Sandell, Managing Director at Rouleur said, “We are really excited to be returning with the Rouleur Classic in 2016. Our new venue, Victoria House promises even better transport links and some fantastic acoustics for our theatre area. It was great to see the idea come to fruition last year and have the event recognised with an AEO Award for Best Consumer Trade Show Launch, but without hesitation, this year will be even better.”
A five minute walk from Holborn tube station, this year’s Classic has already confirmed top labels including Colnago, Campagnolo, Castelli, ZIPP and Lightweight, Specialized, Cervelo and Scott.
Targeting the affluent cycling enthusiast the Classic makes use of contactless technology, meaning that if a customer is unable to meet their desired brand, that potential buyer’s information is stored with the brand for later communication.
Extremely limited Super Early Bird tickets start from £25 and are available to buy now from www.rouleurclassic.cc.