Cooke Components recruits ahead of overseas trade drive, adds Sunrace distribution

Cooke Components has joined Sunrace’s list of UK distributors, giving the firm’s dealerbase access to the catalogue of drivetrain components.

Growing in popularity thanks to products like the MX80 11-50 tooth 11-speed cassette, as well as price incentives against competitors, Cooke is now inviting dealers to place orders.

In other news, the firm has also added a new recruit to begin laying the foundations for a drive into overseas trade in Europe with house-label VEL. alvaro

Alvaro Bonnadeaux joins the business as international sales manager and will begin the process of recruiting dealers and distributors overseas. Cooke has already linked with a distributor for VEL in South Africa.

“A big focus for the business will be to up our buying power for VEL,” explains Cooke founder Matt Cooke. “The margins are already very strong for the dealer, but we’d like to keep improving that. We’re welcoming enquiries from distributors now.”

CyclingIndustry.News Q3 Trade Journal, due to land later this month, will carry a profile on Cooke detailing some strong opportunities now on offer to stockists of VEL.