CoreBike Preview: Exposure Lights talk new lines and technologies

With registration now open and less than two months remaining we are closing in on the first physical CoreBike Show since before the pandemic began to take hold. In this pre-show preview CI.N checks in with USE and Exposure Lights…

The headline news from Exposure Lights is the imminent release of a new Urban and road light set, for which CoreBike will be the debut reveal. Alongside this it may well be accounts’ first opportunity to explore the newly launched Strada akTIV.

Sales and Marketing duo Mark Swift and Charlie Heffernan will be on hand in the ‘Imola’ room to meet and greet shops and pitch a soon to be revealed show exclusive offer to visitors.

Mark Swift told CI.N: “Both Exposure Lights and Ultimate Components will be available to see, Exposure Lights will be focusing on Technical led true rider benefits. Educating about the importance of Day Time lights for cyclists. For new accounts we are flexible to a business’s needs and requirements, reducing barriers to buy form USE / Exposure lights.”

With Covid still very much a reality, Swift expressed he was pleased with the group’s stance on protecting visitors. He added: “This has given us the assurance to attend CoreBike and should give the bike industry the confidence to attend – if Covid free.”

Winners of the Exposure Lights and CyclingIndustry.News giveaway will be contacted shortly about receipt of their Trace and Trace R MK2 Daybright light sets.

Exposure’s technology explained

For those selling Exposure’s products, here’s the technologies and how to explain each to your customer:

Off Road Technologies

Reflex is a technology found on the bar-mounted mountain bike lights that ensures the rider gets the light they need and when they need it. Put simply, when going fast or downhill – more light, Slow or uphill – less light; all done automatically, no adjusting required.

Reflex Technology use 3D digital accelerometers, including a gyroscope, to sense movement. The light then checks with thermistors to determine what immediate changes there are in the outside temperature. Combining this information Reflex dials up or down the lumen output optimising battery power to save it for when it’s really needed. An AI profile is built up over the ride to make sure that the run times given are the run times achieved.

TAP Technology is now found on most of Exposure’s helmet lights. This enables an instant change between high, medium, and low outputs all at the tap of the helmet, or the light itself. No searching for a button needed.

On Road

AKTiv is Exposure’s road-specific handlebar-mounted technology and it takes its inspiration from the automotive industry, automatically dipping the beam when an oncoming vehicle is detected. This avoids dazzling the driver whilst leaving ample light for the rider to see and to be safely seen.

AKTiv is found within the Strada range and combined with the road specific beam pattern. The Road specific beam pattern has been designed by blending a focused spot beam that throws light far down the road with a flat, spread beam that illuminates the foreground around the riders’ wheel, curb, and roadside. When the Strada is dipped the Spot decreased more than the wide beam, ensuring the cyclist can still see where they are heading.

REAKT technology is at the pinnacle of smart rear bike light technology. Thanks to sensors built in lights with this tech will flare up automatically under braking and intelligently adapting to the surrounding light conditions to maintain maximum contrast and visibility. By conserving power when not needed, ReAKT can then almost double the max output of non ReAKT models, all while keeping the same compact and lightweight form factor.

Building on the foundations of ReAKT and in direct response to rider’s request, Peloton mode uses the same smart technology to register a cyclist’s presence behind and automatically dim its output. This means whilst in a chain gang the rider behind won’t be blinded, but once you move to the back of the pack, peloton mode will increase its output back up, keeping the whole peloton visible.

“Lights are more than lumen outputs, it is all about how the ride can be made better so more fun can be had,” explains Mark Swift.

“Like geometry constantly evolving on a bike so are light technologies. We now have more advanced chips and accelerometers, which give Exposure Lights the opportunities to fine tune and improve what a light can do for the rider. Be it the right lumens for the right speed, making sure battery power is there when required for off road, or an auto dipping a front light for the road using light sensors to detect oncoming traffic; progress has been substantial in enhancing ride enjoyment.”