Restrap doubles sales with omni-channel plan, plots manufacturing upgrade

Yorkshire’s Restrap has told CI.N of a plan to move into a new 6,500 square foot workshop in September off the back of doubling its business year-on-year.

Having introduced omni-channel order fulfillment, as well as begun to recruit more overseas partners, sales director Edward Kingston told CI.N: “We launched our US and EU websites in January this year and established a strong B2C sales strategy to fill in the gaps where retailers don’t have stock availability. This has made a huge impact as the touring and Bike packing season starts and especially where there is no stock available locally.

“We also exhibited at the Bike Motion and Berlin Bicycle Shows which gave us the opportunity to introduce the brand to key markets in Europe and have signed a new distributor in Benelux.“

Founder Nathan Hughes has introduced a full MRP system and, having recruited a full time consultant graphic designer, the firm now has all SKUs available in seven languages. Restrap has also launched a new technical trade guide for shops and distributors.

Keeping the production in-house, Hughes explained the business has been able to make subtle improvements to drive up sales: “With the addition of a heat sealing machine and the launch of the new Rando Bag and Front waterproof Pannier we now have the flexibility to improve and make small changes to products which companies that outsource their products don’t have.

“Our manufacturing systems and the exchange rates now means we can make and retail products at better price points than most imported goods and our capacity is now over 480 products each week“.

Shops interested in stock can contact the business on 0113 245 1128.