Cycle & tourism industries brought together at Eurobike

For its 18th year, Travel Talk will be returning to Eurobike this September in order to bring the bike and tourism industries together.

In additions to presentations and panel discussions with experts on the focus topics of digitisation, cross-marketing at bike events and cycle innovations relevant to tourism, for the first time organisers, producers and regions have been able to apply to take part in the event.

In March, the Travel Talk congress organisers, Messe Friedrichshafen and Velokoncept, announced a ‘Call for Participation’ appealing for submissions of innovative, new and special projects, concepts and ideas on topics connected with cycle tourism.

Over 30 applications were received, with the best 10 proposals selected for the Coffee ‘Brake’ Pitch where the audience each chose three projects they would like to know more about.

According to the organisers, topics will range from mountain biking to film locations in Spain via biking for peace in the Middle East to a French cycle racing chateau.

Travel Talk is aimed at cities and regions, tourism companies, transport and business consultants as well as marketing and event agencies.

The beginning of the conference will see Markus Lobiz from Tyrol kick off the Mountain bike and Digitisation: Cycle tourism 2.0 talk, looking back at the cultural history of the cycling holiday in order to draw conclusions about today’s potential for cycling tourism.

There will also be afternoon talks on collaboration between destinations and events within mountain biking, as well as a workshop covering the topic of digitisation. This will be accompanied by another workshop titled ‘From micro to macro: innovations and potential for tourism’ and focusing on cargo bikes, e-mobility and micro-mobility.

Eurobike Travel Talk will take place 6th September, 10am-6pm. To register for the event, click here.

Hayley Everett

Multimedia Reporter

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