Velofix: “Goal to become world’s largest bike shop network is on course”

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Mobile mechanic franchise Velofix has placed its 104th franchise on the road with the latest additions in Georgia and Indiana.

Surpassing the milestone for the USA and Canada, the latest addition is Brian Williams’ Atlanta territory purchases, most of which will launch this summer.

“When I originally started thinking about the business, I saw the opportunity, because I, myself, am the perfect customer. Both my wife and I work demanding jobs and we have two active kids. Therefore, time is very limited. I needed a fast and convenient way to get my bike fixed and I knew others in the Atlanta market were likely feeling the same way,” says Williams.

The city of Indianapolis will also soon be home to Velofix. Longtime cyclist and entrepreneur Brian Brackemyre has purchased three territories in Indiana after examining the local Indianapolis market for over a year.

Brackemyre was quoted in an article on Bicycling.com back in December 2015 saying, “They’ve [Velofix] developed a complete mobile shop that can do almost anything a traditional bike shop can do.”

“I couldn’t be more excited about bringing Velofix to Indiana and being the 100th franchise partner,” said Brackemyre, “The product and service offerings from bike repair to bike sales, to bike setup and assembly are tremendous. I am looking forward to getting my shop on the road and interacting with local Hoosier cyclists, organizations and businesses.”

The recent additions, paired with planned expansion in other European and English speaking territories, places co-founder Chris Guillemet’s ambition to lead the world’s largest group of bike shops firmly on course.

He said of the future: “Our goal is to be the largest group of Bike Shops in the world, and to surpass 100 franchises sold in North America is validation of our business model and the future of the cycling industry. We are a Bike Shop on four wheels – we provide a premium service by certified Mechanics, we sell the best parts and accessories in the industry and now with Velofix Direct we will deliver, build, fit, safety check, add accessories and follow up with a service call 30 days later to make sure the customer is 100% satisfied with their new bike.”

“The retail landscape is changing fast in the cycling industry and we need to provide service and sales where and when the consumer demands it. Evolve or Die has never been more true,” adds Guillemet.

To read more in depth analysis on the mobile mechanic business, check in with CI.N’s recent article titled “How sustainable is the mobile mechanic business for the bicycle retailer.