Cyclescheme throws weight behind growing Local Bike Shop Day

Cyclescheme has joined the Association of Cycle Traders in a bid to grow the participation in May 2nd’s Local Bike Shop Day.

The cycle to work scheme facilitator has forged the link in a bid to meet a predicted “doubling” of participation in 2020 on last year’s 150 plus store collaboration. Shops up and down the UK reached over 75,000 social media users with hashtags like #supportyourlocalbikeshop.

With the support of cycling organisations, suppliers and media partners the ACT and Cyclescheme hope to nudge the tally north of 350 stores taking part.

Better Health Bikes, East London, who took part in Local Bike Shop Day 2019 had the “busiest day ever with the highest turnover and many new customers.” They went on to say that “Local independent bike shops have little voice within national and local news outlets, so this is helping to give IBDs a voice and stay front of mind.”

Cyclescheme is keen to stress its commitment to the independent bike dealer, having come in for criticism in recent years for collaboration with retail giants and direct to consumer labels.

Therefore the Blackhawk Network-backed business will be putting on a range of incentives, including:

  • Providing six IBDs with up to £150 in vouchers to take their staff out. The vouchers will be awarded to those IBDs who have been the most active on social media in the build up to Local Bike Shop Day and holding in store events on the day.
  • Providing a range of Local Bike Shop Day point of sale materials for use in store, including posters, flyers and window stickers – all free of charge.
  • On Local Bike Shop Day four lucky customers who request or redeem a Cyclescheme certificate in a participating shop will be awarded a £250 cycling gift card.
  • Spreading the Local Bike Shop Day word through their consumer facing digital channels which has a reach of c. 30,000 followers.

Neil McGuigan Senior Manager Channel Sales at Cyclescheme, said: “Cyclescheme was born in an independent bike shop, so this awareness day is close to our hearts. As the UK’s largest cycle to work provider, over 75% of our sales come from the high street, and the Independent Bike Dealer plays a big part in supporting and spreading the positive word of Cyclescheme.”

Jonathan Harrison, Marketing Director at the ACT added: We’ve been working hard over the past few years to elevate Local Bike Shop Day to make it an integral part of the cycling calendar for both the trade and consumers. We’re thrilled to be working alongside Cyclescheme who have created some excellent initiatives to raise the profile of Local Bike Shop Day and of course the IBD on the 2nd May 2020.”

Sign up now

To get involved, be listed on the Local Bike Shop Day website, download the logo and banners for websites and start to receive dedicated email news and information IBDs can sign up here: https://localbikeshopday.co.uk/sign-up-now.

Leave a Reply