Cycling UK and Evans Cycles launch ‘Recommended By’ product range
Cycling UK has partnered with Evans Cycles to roll out a Recommended by Cycling UK range of products.
The two-year partnership will enable Cycling UK to review products of Evans Cycles based on everyday usability, comfort and value. Cycling UK’s approach will also centre on the needs of everyday riders, including those newer to cycling or returning after a break.
The reviewed products will cover a wide range, from bikes and tools to clothing and bike locks. Endorsed items will then be given a Cycling UK seal of approval. By doing so, Cycling UK aims to give people the confidence to choose everyday cycling products.
“This partnership with Evans Cycles and the Recommended By badge allows us to champion products that genuinely work for the ‘everyday rider’, helping make everyday cycling simpler, safer and more affordable. Removing barriers and celebrating the practicality and freedom of cycling,” said Felix Hilton, Head of Partnerships at Cycling UK.
In addition to product reviews, Evans Cycles will provide Cycling UK members with exclusive new benefits, including free bike health checks and 25% off bike servicing.
“Partnering with Cycling UK is a brilliant opportunity to support riders across the country, whether that’s keeping bikes safe and fun to ride with MOT-style health checks, or helping members navigate their options with recommended products,” said Robert Bentley, Managing Director at Evans Cycles.
Recently, Evans Cycles opened a new store in Southampton, continuing its expansion plan in the UK. The new 4,700-square-foot store features a fully equipped service centre and a 150-bike showroom spanning road, mountain, gravel, kids’ and eBikes. Notable brands, including Specialized, Vitus, Cube, Brompton, Rapha and dhb, are available in the store.
