Decathlon’s global expansion continues as ground broken in Australia

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Decathlon looks set to open its first bricks and mortar presence in Australia, announcing a store for Tempe in Sydney.

Increasingly big on bike sales, Decathlon has invested heavily in own-brand bikes under the B’Twin banner, as well as adding a handful of other industry brands in store. Most branches also now carry a well-stocked workshop handling bike maintenance.

“We are delighted to finally be in Australia, and to have our feet on the ground in Tempe. We are ready to make sport accessible to more Aussies than ever and we hope to become a hub of the local sporting community. Our high quality, low priced products will be available under 1 roof, with a sports pitch and experience zones making it easy to test our own brand products. I can’t wait to meet you all in Spring,” said the Tempe store leader.

The firm already had placed live an online store shipping nationwide and according to Inside Retail, the French business may have plans for as many as 100 Australian branches. Melbourne is expected to be the next opening.

Now present in 30 countries, the firm’s aggressive expansion most recently re-landed in the US, starting by shipping bikes within California ahead of a planned expansion.

The branch is soon to open at 634 to 726 Princes Highway, Tempe, NSW 2044.