EBCO lowers 2024 prices, bridges gap between premium and accessible
EBCO has revealed its 2024 pricing strategy, with a structure designed to simplify the eBike buying experience and give consumers a straightforward user journey, the brand said.
The firm has been leveraging industry expertise and its strategic alliance with TVS Motor in order to bridge the gap between premium products and accessibility.
EBCO’s price points have been condensed into three clear categories, with entry levels starting at just £1,399 and meeting that core ethos of making eBiking available to all and “delivering quality eBikes that don’t strain your budget” and “should be within everyone’s reach”.
That strategic TVS Motor partnership has been key, not only sharing expertise but also purchasing power, as EBCO explained: “This collaboration has empowered EBCO to streamline production processes, reduce costs, and pass on the resulting savings to their loyal customer base. The result is an eBike range that combines premium quality with affordability, setting a new industry standard.”
“The 2024 prices are our commitment to the eBiking community,” emphasised Chris Needs, Head of EBCO. “We are making a bold statement: premium quality and affordability can coexist, and no one should be left behind when it comes to Urban Mobility.”
2024 Pricing details
As mentioned above, EBCO has BCO condensed its pricing points into three clear categories.
The entry-level eBikes, including the popular Urban 2 and Street 2 models, are now priced at £1,399, designed to help those new to urban mobility begin without making a huge investment.
For riders seeking enhanced sophistication and features, the mid-range eBikes, which encompass the Urban 3, Street 3, and Adventure 3, are now available at the competitive price of £1,999. And for those looking at the more premium end, the Urban 5, Street 5, and Adventure 5 models are now priced at £2,399. These premium eBikes are equipped with cutting-edge technology and design, said the brand.
Paolo Pezzangora, Head of Marketing at EBCO, explained: “Thanks to our new prices, but also with our new click and collect website, our eBikes are now more accessible than ever. We believe in making urban mobility a choice that aligns with both your passion and your budget.”
With the new prices, EBCO said it is inviting individuals of all backgrounds to embrace the eBiking experience, reducing barriers and welcoming newcomers to the eBike community.
We’ve got more from EBCO in the forthcoming issue of Cycling Industry News. Don’t get a copy? You can subscribe here.
