Elivar now exclusive with Windwave

elivar windwave exclusive


Over 35s specific nutrition label Elivar is now exclusively found in the UK with Windwave.

Elivar CEO and Co-founder Donal Hanrahan said “With over 1,200 independent bike dealer accounts across the UK serviced by its experienced field sales team and head office staff, Windwave were the perfect distribution partner for a premium brand such as Elivar.”

Managing director Peter Nisbet added: “When looking at the sports nutrition market we quickly recognized that Elivar were producing something unique, great tasting products specifically formulated for the over 35’s that actually work. Dealer commitment has been extremely encouraging which we can support with free in-store FSDUs.”

Windwave’s brand portfolio currently includes BBB Cycling, Colnago, Dainese, FSA, Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon, Transition Bikes and Vision.