Friday, 24 July 2026
Investment and AcquisitionsNews

ENVE invests in UK and Ireland with dedicated local infrastructure

ENVE has announced an investment in the UK and Irish markets, supported by a dedicated operation established and managed by Mohawks UK.

As part of this investment, ENVE will be fully active across both markets, with a locally based leadership team, infrastructure and support services designed to deliver products, technical expertise and strong retail partnerships.

The company will operate from a dedicated UK facility, including a permanent office and showroom in Warwick, opening in May, alongside a UK-based warehouse to support efficient stockholding and distribution across the UK and Ireland. The site will also feature in-house technical and warranty support, enabling faster turnaround times and providing local expertise. The move follows the end of its long-running (15 year) partnership with distributor Saddleback.

Jamie Mitchell has been appointed General Manager of Mohawks UK and will be responsible for overseeing ENVE’s commercial operations and strategic growth across the UK and Ireland.

“This marks a significant step forward for ENVE in the UK and Ireland. We are investing in people, infrastructure and local expertise to ensure these markets receive a level of service that truly reflects the quality of the ENVE brand. With a dedicated team, in-house technical and warranty support and strong retail partnerships, our ambition is to deliver a world-class experience at every touchpoint,” said Mitchell.

To further strengthen market coverage, field-based sales managers will continue to be recruited across both territories, ensuring consistent, direct and high-level support for retailers and partners.

“We’re proud of the progress we’re making to better serve and support our UK and Irish dealers and customers. Expanding our presence in these key markets with dedicated operations, warranty and sales support, alongside a permanent showroom, is an important step in ensuring ENVE is represented in the way we expect and our partners deserve,” said Michael Stimola, CEO of ENVE.

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