Ere research announces wheel partnership with Pearson cycles
High-performance cycling components supplier Ere has announced a partnership as an original equipment manufacturer (OEM) with British bike brand Pearson Cycles.
Pearson Cycles prides itself on performance, precision, and reliability, with these being key considerations in selecting its partners. Ere will be able to provide the British brand with its latest technology and engineering expertise to create bikes with high-quality rides.
Scott Davies, CEO of Pearson Cycles, said: “Ere research’s commitment to providing premier components aligns perfectly with what we offer at Pearson Cycles. Ere is certainly one to watch, during testing their wheels our team were blown away with how they performed. By working closely with them we can continue to offer cyclists unmatched ride quality delivered by bikes injected with personality. We are always striving to provide the best possible bikes and components which is why we have selected Ere as a new component partner moving forward.”
As part of the partnership, Pearson Cycles will now offer Ere wheels across its core range. Ere’s Genus and Omnia wheelsets will be available on the Shift and Forge road bikes, while the Tenaci will be available on the On and On gravel bikes.
Wheels made by Ere are tested in-house in Ommen, The Netherlands, and are designed for performance. The wheels give riders both aerodynamics, durability, and comfort.
Piet van der Velde, CTO of Ere Research said: “Our Research is excited to partner with Pearson Cycles, providing a selection of on- and off-road across its range. This collaboration represents a major step forward our mission to deliver high-performance, reliable, and beautifully designed components to cyclists worldwide.”
Velde adds: “Working with Pearson Cycles, one of the oldest and most esteemed names in the cycling industry, marks an important milestone for Ere Research. Partnering with them aligns us with a brand that shares our commitment to quality, innovation, and the pursuit of excellence. At Ere, our passion lies in creating products that perform at the highest level and enhance the overall experience for riders while offering outstanding value. Pearson Cycles’s long-standing legacy and dedication to craftsmanship resonate deeply with our values and we’re excited to bring our technology and expertise to their incredible range of bikes.”
Pearson has previously brough in experts in other areas of the company to continue to innovate and offer a good service to its customers.
