Saddleback signs distribution of HJC Helmets

Saddleback has today announced that it will become a distributor for HJC Helmets in the UK.

A first for Saddleback in the road category, HJC gives the distributor a pro-cycling proven protection label backed by in-house research and development, wind tunnel testing and a rich resource in design. Flagship models include the wind-cheating Furion 2.0 and Ibex 2.0

Adorned to Lotto Soudal in the pro peleton, the Korean brand’s goods will first be shown to trade accounts at next week’s Saddleback House Show, running September 10th and 11th. You can register for that event here. Those attending Eurobike this week could also catch the brand on booth B4-302.

Declan Deehan of Saddleback’s marketing team said of the addition: “Coming from a motorcycle background the commitment to a relationship with a tour level team in Lotto Soudal at such an early stage is an example of their intent within the cycle category and this is just the start.”

Stock will arrive in the UK from late October through early November.

Earlier this year Saddleback also signed distribution of Wolf Tooth Components, another that will be viewable at the show next week.