Having confirmed shortly after the conclusion of this year’s Dolomites-based event that Eurobike’s Media Days preview would continue, the organisers have now revealed the 2018 location and dates.
Sticking within the Tyrol region, the event moves back to Austria, landing at the Serfaus-Fiss-Ladis area from July 4th to 6th. This will enable brands who wish to be at the main Eurobike show to pack up and be in Freidrichshafen for the main show, running July 8th to 10th, 2018.
“Messe Friedrichshafen is thus creating a holistic Eurobike package that offers actors in the global bicycle industry many different opportunities to appeal to specific target groups,” said Messe Friedrichshafen CEO Klaus Wellmann.
Taking logistics aspects into account, as well as the need to maintain the high quality test conditions, the Eurobike organizers have been able to find a new, ideal venue for the Eurobike Media Days 2018, one that is significantly closer to the main event, the Eurobike in Friedrichshafen. From a leisurely bike excursion, to road and mountain bike tours through breathtaking alpine landscapes, and even action-packed descents in a bike park: the Serfaus-Fiss-Ladis plateau offers top notch testing conditions for mountain bikes and racing bikes as well as excellent logistics parameters for events, and all about only two hours away from Friedrichshafen by car.
Eurobike head Stefan Reisinger added: “The Eurobike 2018 concept is completely structured around product presentations, innovations and trends for the coming season. In just one week, manufacturers, dealers and media will have the widest variety of opportunities to take part in a compact, individualized way. With a total optional duration of the Eurobike of about one week, we are optimizing their resource investment and are also creating the perfect space for fresh ideas and unique, independent formats.”
Thus, the Eurobike Media Days 2018 will start at about mid-day on Wednesday, July 4 and will end on Friday, July 6 at 4 p.m.
On Saturday, July 7, 2018, Eurobike will be offering a high level convention and presentation program. OEM manufacturers will have the opportunity to set up closed door meetings and preview events, arrange individual product launches for participating brands, and offer organized rides with specialty retailers and media representatives.