Eurobike has announced the cancellation of its special edition event set for November in the face of restrictive Coronavirus measures landing across Europe.
In early May, Messe Friedrichshafen decided to move Eurobike 2020 from September to November, the latest possible date.
“Our comprehensive hygiene and safety concept, as well as the positive number of registrations for the Eurobike Special Edition had given us cause us to be optimistic until very recently. Unfortunately, the latest developments now call for a rethink. It has become extremely unlikely that the situation regarding travel will improve by the end of November. The temporary ban imposed on accommodation also presents an additional obstacle. Accordingly, it is now our duty to act responsibly. It is against this backdrop and with a heavy heart that we have decided to postpone the bike industry get-together at Eurobike in Friedrichshafen until next year,” announces Klaus Wellmann, CEO Messe Friedrichshafen.
The show is known to pull a strong domestic crowd and so the special edition likely would have provided a decent stop gap between years, but with an absence of international visitors the event would be unable to deliver the environment for overseas trade that has seen visitor numbers swell to near 40,000 trade visitors in recent years.
“The success of the Interboot trade fair in September gave us a real boost in discussions surrounding Eurobike. But now, ultimately, there is no alternative other than to call the event off for this year. After numerous participants have recently declared their intention not to attend, the Eurobike Special Edition 2020 can no longer fulfil its assignment of bringing together supply and demand,” explains Head of Eurobike, Stefan Reisinger, before looking to the future. “Our priority is now to set the course for the 2021 event, so as to find the best possible way to bring the industry together in Friedrichshafen and to move it forward. We will be announcing the details in due course.”
Messe Friedrichshafen will reimburse visitors for the fees paid for purchased tickets by the same payment method used to purchase the ticket. There is no further action required from prospective visitors. The refund will be made as soon as possible in the coming weeks.