28th Eurobike attended by almost 40,000 trade visitors

This year’s Eurobike show saw more than 60,000 international visitors descend on Friedrichshafen to view the latest products, tech and innovations the cycling industry has to offer.

39,834 of these were trade visitors, along with 1,345 media representatives, representing 99 nations throughout the filled-to-capacity showgrounds.

Messe Friedrichshafen CEO, Klaus Wellmann, commented: “Eurobike 2019 was an innovation-driven mobility show, where manufacturers from all over the world shined a spotlight on the bike and all its components as a sports vehicle and sought-after mode of transport.”

From international market leaders to start-up, around 1,400 exhibitors presented their latest technological innovations, with urban mobility solutions and e-mobility emerging as key themes.

“Established exhibitors and large numbers of new companies all demonstrated the current upbeat mood on the market with their products, Wellmann continued.” Powered by the particular impact of electrification, it was made very clear in Friedrichshafen that the bike will play an increasingly important role, whether in town or country, for leisure or the daily commute.”

New for this year was the ‘Bike Biz Revolution’ congress for manufacturers, retailers, decision-makers and media representatives who delved into the topic of digitalisation, alongside the presentation of the new digital platform Eurobike Connect; the first business network for the bike and mobility industry. The new digital platform connects manufacturers, suppliers and retailers during and beyond the show to enable easier product finding, comparing and selling.

There was also an emphasis on e-mobility and alternative mobility forms, needs and solutions, with the extended Cargo Area in particular receiving a lot of interest.

“Our mission is to provide exhibitors and trade visitors the best possible opportunities to conduct business,” explained Head of Eurobike, Stefan Reisinger. “I’m delighted that Eurobike has met the high expectations and that both manufacturers and trade visitors rate their participation or visit as positive.

“Eurobike has established itself as the leading, international bike business show that draws a notable who’s who to Friedrichshafen. In addition, we are creating a networking and knowledge transfer platform that creates real added-value and goes far beyond the reach of the product itself. Many of the newcomers are established technology companies who are bringing their approach to the current mobility megatrend.”

Eurobike 2020 is due to take place 2-5 September in Friedrichshafen, more information can be found at www.eurobike.com.

Hayley Everett

Multimedia Reporter

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