Eurobike’s 2017 media days shunts over the border to Italian Dolomites

Eurobike’s pre-main-event media only invite will shift to Kronplatz, Italy, for 2017.

The third installment of what has become a popular date on the calendar with press will take place from June 27 to 29, 2017.

Formerly in Kirchberg, the event does still remain within  Eurobike’s partner region of South Tyrol. Offering a limited number of brands an early opportunity to present innovations for 2018, journalists will have access to trails and lifts climbing the Dolomite mountain range.

In 2016 the media days drew 210 selected media representatives from 20 countries meet 27 brands. Our report on the event can be found here.