Starting with a trade only day on the 27th, followed by three days of consumer days, the 2018 Cycle Show returns to the Birmingham NEC.

For most consumers the exhibition is the first chance to see new products for the up coming model year in the flesh and thus an opportunity for brands to create early demand.

The team behind the show have a deep experience in organising events and will once again be putting on demos, stage talks, creating a shopping environment and linking with local cycling events to ensure a strong crowd passing through the show.