Having established itself in Europe, electric bike label Fantic has now entered the U.S. market.
Recently opening a Marin County-based office, the firm has issued a rallying call to recruit dealers for its entire portfolio, which includes everything from hardtail electric fat bikes to pedal assisted gravel bikes.
It was just two years ago that the firm decided to open an electric bicycle arm to what has traditionally been a famed Italian motorcycle label.
The firm is present at this week’s Sea Otter Classic in Monterey. Head to booth 460-461 to check in with the label.