Fat Lad at the Back appoints former Altura man Andy Bennison

Fat Lad at the Back has recruited former Burberry and Altura man Andy Bennison to its senior team.

With 14 years experience in the clothing world, including most recently with the aforementioned cycle-specific label, Bennison joins the team with immediate effect and will be responsible for further development of the existing range, as well as identified special projects leading into 2017 and 2018.

Speaking on the appointment, Bennison said: “Fat Lad At The Back has enjoyed sustained and impressive growth since launch just four years ago, firmly establishing itself as a key market player.  This despite a difficult retail landscape, which has seen many long established brands suffer.

“I’m looking forward to joining the team, and working with FLAB to further develop its 2017 collection encouraging and enabling everyone to look good when they get pedalling.”

Speaking on the back of a particularly active period for the brand, during which it has cemented a partnership with The Sufferfest, boss Richard Bye said: “It’s been a really exciting and successful period in the history of FLAB, and to have someone like Andy join the team further demonstrates our desire to build upon this strong position as a major player in UK cycle wear development and manufacture.

“Andy will be an invaluable resource for FLAB. His years of experience, substantial skillset and crucial insight will allow us to continue to grow and diversify what we make and do.”