Felt’s CoreBike return to give stockists chance to explore new direct to dealer strategy

Felt will return to WhittleBury Hall next month for the CoreBike Show, handing dealers the opportunity to meet Tony Rose and his team – now in charge of the brand’s direct to dealer strategy.

Having undergone a restructuring to align with parent Rossignol’s strategy, shops will now be supplied direct from the brand’s German headquarters, with Rose handling UK dealer enquiries.

“The UK is an important market for Felt and we see CoreBike as a great way to support our dealer network here. The new Felt MTBs were launched a few weeks ago in Lake Garda with great feedback across the range and Core is perfectly timed as January is a key supply period for us with many of those 2018 models available to the public for the first time,” said Heiko Böhle, Felt’s European Marketing Manager.

Showcased at the show will be the new MTB line, starting from an all-new basic alloy hardtail up to a full range of carbon hardtails, as well as XC, full suspension and trail lines.

IBDs can register now at www.corebike.co.uk. Please note the Core Bike registration system ensures that all registrations have to be approved first so the registration process does not generate immediate confirmations.