Project Duo: Creating a cycling community around your store

In this week’s installation of our series with retail design specialists Project Duo the topic of creating a cycling community in and around your store is addressed.

With the team pitching up at REI in Seattle to showcase their point, we are talked through the importance of having experiences in store, as well as knowledgeable people on site to help your customer get the most out of their activity. It’s not all about the product sale, advocates Randal Huntington of Project Duo, it’s about the journey of the customer.

“They have a test track for the bikes so you can test ride, they have a boot station specifically to try things on, they’ve a kid’s playground so you don’t feel rushed while you shop and they even have a ranger’s station so you can talk to a ranger about what’s going to happen when you go camping. Not only do they have great product, they don’t make you feel like an idiot, not like you should know it all already.”

All of this makes you want to be part of the brand, argues Huntington, echoing this week’s CI.N Podcast with ODI’s Colby Young, which promotes inclusive point of sale.

Watch below and let us know your thoughts in our own cycling community, the CI.N Facebook Group.