Fox Racing introduces “shop in shop” for European dealers

Thursday, 11 May 2017 Mark Sutton

Fox has begun decking out 30 European partner stores with a newly created shop in shop concept.

Combining digital support and impactful visuals with a clear focus on the products’ technical benefits, the merchandising helps present the DNA of the brand and immerse the customers in the rich content created by the brand.

“To equip our selected partners with an updated display structure and a fresh set of tools is essential in our commitment to helping them grow while allowing us to implement new technical visual displays in an engaging brand setting.” Johann Bondu, Fox Marketing Director.

Stores already signed up include:

• Leisure Lakes (UK – Daventry).

• Cycle Surgery (UK – London).
• Gear 4 (UK – Market Deeping).
• Off Road World (UK – Birmingham).
• Cross & Enduro Companiet (Sweden – Kållered). Coming soon – Spring ’17.
• Star Motor (Norway – Sandvika). Coming soon – Spring ’17.
• Greenland MX (Spain – Burgos). Coming soon – Spring ’17.
• S-Bike (Spain – Vigo). Coming soon – Spring ’17.
• Motocard (Spain – Barcelona). Coming soon – Spring ’17.
• Raveymo (Spain – Asturias). Coming soon – Spring ’17.
• Hannamax Motosport (Netherlands – Hedel). Coming soon – Spring ’17.
• Hauthaler (Austria – Salzburg). Coming soon – Spring ’17.