Galfer expands UK and Ireland reach through Silverfish UK partnership

Braking system brand Galfer has appointed Silverfish UK as its distributor in the UK and Ireland.

With this partnership, Silverfish will add Galfer’s complete product range to its portfolio of premium performance brands. The collaboration is set to boost Galfer’s visibility in UK retail, supported by improved point-of-sale materials, dealer training, and high-impact activations at major cycling events.

“This is a key step forward in accelerating our growth in the UK and Ireland,” said Elliot Zancan, Head of AM Sales at Galfer. “Silverfish brings not only a strong commercial network and deep industry expertise, but also a shared vision for brand building. Together, we aim to establish a powerful retail presence, deliver compelling value to dealers and consumers alike, and elevate Galfer’s positioning across all segments, from MTB to gravel and road.”

Galfer collaborates with prominent motorsport and cycling brands, including Hope, Magura, Brembo and Ducati.

“Galfer is a brand we’ve admired for many years. Elite-level performance, incredible heritage and a future-focused approach to innovation and sustainability. We’re thrilled to help bring that story to life for UK riders and retailers,” said Matthew Osborne, Managing Director at Silverfish UK.

Aside from this, Silverfish UK has secured exclusive UK distribution for Spanish bike protection and accessory brand Dyedbro recently.

Dyedbro said it uses “eco-friendly inks and recyclable packaging” and tries to maximise resources and materials to reduce impact on the planet.

“We’ve chosen Silverfish because we know first-hand how dedicated they are to growing brands the right way. I’ve worked with the team in the past and have seen how they build relationships with dealers and bring huge energy to every launch. For us, Silverfish is the place to be in the UK for premium off-road bike brands,” said Mariano Gon, Co-founder of Dyedbro.