General Motors to launch e-bikes with a crowdsourcing campaign

Automotive giant General Motors is poised to launch two new e-bikes – one folding and one compact – with the brand name TBC.

GM will launch a crowdsourcing challenge to name the brand and whoever is responsible for naming them will be in line for a sizeable cash sum, of $10,000. These new e-bikes are pitched as “innovative, intergrated and connected eBikes”, though details at time of writing are scant on specs.

The motor firm publicly signalled its interest in e-bikes back in 2016 at a conference.

“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” said Hannah Parish, director of General Motors Urban Mobility Solutions.

“We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”