Girona sees launch of Muc-Off Performance Lab by Velodrom

The Muc-Off Performance Lab by Velodrom has launched in the heart of Girona, set up as a hub for high-performance bicycle servicing and precision bike maintenance in the “go-to base for road and gravel riders chasing performance”.

The area sees The Traka and Sea Otter Europe arrive annually and the Muc-Off Performance Lab is pitched as slotting straight into that world: “a space where engineering meets energy, where riders can roll in for a tune-up, a chat, or a full performance overhaul and roll out with a ride that’s dialled”.

Created in partnership with Velodrom, the Lab blends their community-first ethos with Muc-Off’s 30-plus years of bike care and performance innovation. It’s not a backroom workshop but a front-and-centre experience. In addition to the Performance Lab, Muc-Off’s full range will also feature in Velodrom’s retail store, located in the iconic Odeon Theatre in the heart of the Barri Vell of Girona.

“Girona has become synonymous with performance cycling, and we wanted to build something that celebrates that energy,” said Alex Trimnell, CEO, Muc-Off. “This new Performance Lab is where innovation meets obsession, and where every rider – pros or amateurs – can tap into the latest technology and the best expertise in the game. This is the focus the Bike Maintenance category needs to support riders, so investing in amazing, dedicated retail and workshop spaces like Velodrom is central to our growth plans. It’s a blueprint for how we want riders to experience Muc-Off out in the world and we’re excited about what comes next.”

The service menu is built around premium craft and total bike care. From the same elite-level chain optimisation service Muc-Off provides to the likes of EF Pro Cycling and INEOS Grenadiers, to ceramic coatings, tubeless setup, and full maintenance packages, every service is delivered with precision and personality.

At the core of the drivetrain programme is Muc-Off’s Ludicrous Lube – the world’s fastest race lube developed for the World Tour. Riders visiting the Lab can access the exact same ultrasonic optimisation techniques enjoyed by the pros, engineered to unlock marginal gains in all conditions.

“For Velodrom, there is no better partner than Muc-Off to bring this vision to life. We are truly excited to inaugurate the Muc-Off Performance Lab, a space created to deliver the highest level of performance to every customer and athlete who walks through our doors. With this partnership, our goal is to raise the standard for workshops not only in Girona, but around the world, with the same love and passion that define both brands. Designed for the most demanding cyclists, it offers the ideal environment for those seeking WorldTour-level performance, iconic Muc-Off cleanliness, mechanical reliability, and real watt savings, whether you are preparing a bike for competition or simply want to keep it in perfect condition.” David Matteu, Velodrom.

The Muc-Off Performance Lab by Velodrom is open now, located at Carrer de l’Argenteria, 9, 17004 Girona, Spain.